Got Milk?

The Got Milk print ads became one of the more recognized ad campaigns. The ads were implemented in attempts to boast awareness and educate consumers about the health benefits of milk.  Milk processors witnessed a steady decline in milk sales and wanted to fund a campaign solely dedicated to milk, in attempts to raise demand. The Goodby, Silverstein & Partners ad agency was hired on to create the campaign.
The agency decided to market Milk as being a crucial component at certain times; for example, when ingesting sweet foods like cookies or peanut butter sandwiches. The Goodby team created the infamous tag line "got milk?" It was simple and to the point. The print ads pictured sweet treats with a bite taken from it and the tag line read underneath. The ad team wanted to explore and implement the milk deprivation strategy.

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