Braniff Airlines and designer Alexander Girard

After Harding Lawrence left Continental Airlines in 1965, he contacted advertiser Mary Wells at Wells Rich Greene to create an entire new campaign for his infant airline, Braniff. Wells was able to identity the cause of why air travel was so bland and lost its appeal; she pointed out that stewardesses wore black and made the atmosphere of the cabin itself dull and boring. Wells hired Italian fashion designer, Emilio Pucci to make the new uniforms for the Braniff crew, incorporating fun patterns and colors. Wells went on to hire, Alexandar Girad to design the interior of the air crafts. Girard implemented the use of bright colors, interesting shapes and the use of materials like aluminum. The airline was now a vehicle of color, it's fleet came in a variety of colors including lemon, Orange and turquoise. Terminal Lounges also received the Girard touch. Customers sat on some of the finest works of art created by Girard.


http://www.themodernist.com/terminal2/girard.html